School Beverage Guidelines

“We Have Successfully Changed the Beverage Landscape in Schools Across the Country”


With the National School Beverage Guidelines, we’ve removed all full-calorie sodas from schools and replaced them with a range of lower-calorie, nutritious, smaller-portion choices. The School Beverage Guidelines are a national standard that is in place and working. The beverage industry has worked with its school partners to accomplish a change in school nutrition.

On August 16, 2012, Dr. Wescott, along with his co-authors, Wisconsin Beverage Associationhad a peer-reviewed data analysis published in the American Journal of Public Health. The data, which was updated to go through the end of the 2009-2010 school year, shows that industry continues to deliver in schools across America:

  • Full-calorie soft drinks have been removed. Shipments of full-calorie soft drinks to schools have declined by 97 percent between 2004, the last comprehensive data available prior to the agreement, and the end of the 2009-2010 school year.
  • We have successfully changed the beverage landscape in schools across the country. The School Beverage Guidelines provide for a range of lower-calorie, smaller-portion beverage options. As a result, the beverage mix in schools continues to shift to waters, portion-controlled sports drinks, diet drinks and 100 percent juices.
  • The School Beverage Guidelines are a national standard that is in place and working. We support their adoption as part of the federal regulations for competitive foods in schools.

  • Credit: American Beverage Association

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    This is a video from the American Beverage Association regarding School Beverage Guidelines.

    Video courtesy of American Beverage Association