School Beverage Guidelines

“We Have Successfully Changed the Beverage Landscape in Schools Across the Country”


With the National School Beverage Guidelines, we’ve removed all full-calorie sodas from schools and replaced them with a range of lower-calorie, nutritious, smaller-portion choices. The School Beverage Guidelines are a national standard that is in place and working. The beverage industry has worked with its school partners to accomplish a change in school nutrition.

On August 16, 2012, Dr. Wescott, along with his co-authors, Wisconsin Beverage Associationhad a peer-reviewed data analysis published in the American Journal of Public Health. The data, which was updated to go through the end of the 2009-2010 school year, shows that industry continues to deliver in schools across America:

  • Full-calorie soft drinks have been removed. Shipments of full-calorie soft drinks to schools have declined by 97 percent between 2004, the last comprehensive data available prior to the agreement, and the end of the 2009-2010 school year.
  • We have successfully changed the beverage landscape in schools across the country. The School Beverage Guidelines provide for a range of lower-calorie, smaller-portion beverage options. As a result, the beverage mix in schools continues to shift to waters, portion-controlled sports drinks, diet drinks and 100 percent juices.
  • The School Beverage Guidelines are a national standard that is in place and working. We support their adoption as part of the federal regulations for competitive foods in schools.

  • Credit: American Beverage Association

    Green Bay Parks Rx Initiative

    The GB Parks Rx program in Green Bay was launched in 2015 with a $25,000 grant from the American Beverage Foundation for a Healthy America (ABFHA), the Wisconsin Beverage Association (WBA), and Green Bay area bottlers. Beverage companies have made an additional $25,000 contribution to the initiative. Parks Prescription is a concept that links the healthcare system and public lands, such as local parks, to create healthier people and lifestyles through increased connections to parks and recreation. The project is a collaborative effort between local bottlers, the WBA, Prevea Health, The City of Green Bay Parks, Recreation & Forestry Department and Live54218.

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