Economic Impact

Economic Impact

The Beverage Industry is a Major Contributor to Wisconsin’s Economy

Economic Impact of beverage industry in wisconsin

Wisconsin’s beverage companies manufacture and distribute some of the most popular nonalcoholic beverages in the world. From products in your neighborhood store to our support of local community initiatives, our presence is felt in every community across the state. We play an important role in the state’s economy by providing well-paying jobs, paying significant tax dollars to the state and federal government and making generous charitable contributions to organizations across the state. We are American companies making Wisconsin products with Wisconsin workers in Wisconsin’s hometowns!

Our Industry Delivers!


Economic Impact:

With a direct economic impact of $2.9 billion, Wisconsin’s beverage industry provides $426.0 million in wages, and contributes $248.5 million in taxes at the state level and $415.3 million at the federal level.

Supporting Wisconsin Charities:

In 2015, Wisconsin’s beverage industry generously contributed $29.7 million to charitable
causes across the state.

Benefitting Local Businesses:

Wisconsin’s beverage industry supports a number of other business sectors and their employees throughout the state. In fact, more than 15,615 workers in restaurants, grocery stores, convenience stores, movie theaters and more depend, in part, on beverage sales for their livelihoods.

Coke and Wisconsin Beverage Association Dr Pepper Snapple and the Wisconsin Beverage Association Pepsi and Wisconsin Beverage Association

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