The Wisconsin Beverage Association (WBA) is the trade association for Wisconsin’s refreshing, non-alcoholic beverage industry, serving the public and its members.  Formerly the Wisconsin Drink Association, the name was changed in 2005 to better reflect the expanded range of non-alcoholic beverages the industry provides Wisconsin consumers, including bottled water, teas, juices, juice drinks, sport drinks, zero-calorie and mid-calorie carbonated soft drinks, and regular soft drinks.

Wisconsin’s beverage industry employs thousands of workers throughout the state, invests in communities and contributes more than $560 million annually in state and federal taxes.

 

Collectively, our members have taken action and embraced innovation. Our efforts have cut calories in beverages and promoted the importance of a balanced diet and exercise in schools.  We have made environmental stewardship a priority in industry operations, while searching for ways to become even more environmentally conscious.  We strive to communicate more effectively about our products and how they fit into a balanced lifestyle.

 

Please explore our site and learn more about the Wisconsin beverage industry.

Follow the American Beverage Assoc.

      facebook 64 x 64      twitter 64 x 64      you tube 64 x 64      rss 64 x 64

Local Weather

Cloudy

10°C

Madison, WI

Cloudy
Humidity: 68%
Wind: SSE at 19.31 km/h
Friday
AM Clouds/PM Sun
12°C / 19°C
Saturday
Sunny
4°C / 17°C
Sunday
Mostly sunny
8°C / 16°C
Monday
Isolated thunderstorms
16°C / 22°C

Stock Watcher

1 DOW 16,714.87
+253.55 (1.54%)    
2 COKE 81.83
+0.20 (0.25%)    
3
0.00 (0.00%)    
4 DPS 67.79
+2.36 (3.61%)