The Wisconsin Beverage Association (WBA) is the trade association for Wisconsin’s refreshing, non-alcoholic beverage industry, serving the public and its members.  Formerly the Wisconsin Drink Association, the name was changed in 2005 to better reflect the expanded range of non-alcoholic beverages the industry provides Wisconsin consumers, including bottled water, teas, juices, juice drinks, sport drinks, zero-calorie and mid-calorie carbonated soft drinks, and regular soft drinks.

Wisconsin’s beverage industry employs thousands of workers throughout the state, invests in communities and contributes more than $560 million annually in state and federal taxes.


Collectively, our members have taken action and embraced innovation. Our efforts have cut calories in beverages and promoted the importance of a balanced diet and exercise in schools.  We have made environmental stewardship a priority in industry operations, while searching for ways to become even more environmentally conscious.  We strive to communicate more effectively about our products and how they fit into a balanced lifestyle.


Please explore our site and learn more about the Wisconsin beverage industry.

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