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The Wisconsin Beverage Association (WBA) is the trade association for Wisconsin’s refreshing, non-alcoholic beverage industry, serving the public and its members.  Formerly the Wisconsin Drink Association, the name was changed in 2005 to better reflect the expanded range of non-alcoholic beverages the industry provides Wisconsin consumers, including bottled water, teas, juices, juice drinks, sport drinks, zero-calorie and mid-calorie carbonated soft drinks, and regular soft drinks.

Wisconsin’s beverage industry employs thousands of workers throughout the state, invests in communities and contributes more than $520 million annually in state and federal taxes.


Collectively, our members have taken action and embraced innovation. Our efforts have cut calories in beverages and promoted the importance of a balanced diet and exercise in schools.  We have made environmental stewardship a priority in industry operations, while searching for ways to become even more environmentally conscious.  We strive to communicate more effectively about our products and how they fit into a balanced lifestyle.


Please explore our site and learn more about the Wisconsin beverage industry.

USCM and beverage industry award a total of $445,000 in grants for 2015, expand partnership for three more years

WASHINGTON, D.C. —The United States Conference of Mayors (USCM) announced the winners of 2015 Childhood Obesity Prevention Awards, during its 83rd Winter Meeting in Washington D.C. The awards went to six U.S. cities with outstanding programs that encourage healthy weight through balanced diet choices and regular physical activity, including Green Bay, Wisconsin.

The grant program is the result of a partnership between USCM and the American Beverage Association (ABA), to support and/or enhance mayors' ongoing childhood obesity prevention programs in their cities. The program also includes a national public awareness campaign, and connects mayors with innovative, cost-effective strategies to successfully reduce childhood obesity in their cities.

($25,000) – Green Bay (WI) Mayor James Schmitt

Live54218 aims to create environments in the community that promote, and support residents, in eating 5 fruits and vegetables daily, drinking 4 bottles of water, watching less than 2 hours of screen time, being active for at least 1 hour a day and sleeping 8 hours a night (from which the program name is derived). Over the last year, Live54218 has launched Active Schools: Core 4+, a set of five school-related interventions designed to be implemented in the classroom setting, during recess and physical education classes, before and after school, at home and in the community. An Active Schools pilot resulted in an additional 70 minutes of physical activity per week, or 15 additional minutes daily, and Active After Schools resulted in an average of 90 minutes of additional physical activity each week. Funds will be utilized for staff support, and Live54218 will partner with the Mayor's Office to expand Active Schools to students throughout Green Bay.

The partnership with USCM builds upon long-standing work by the non-alcoholic beverage industry to support nutrition education for children, strengthen communities and empower consumers. It is another public-private partnership dedicated to making a real difference.

Follow the American Beverage Assoc.

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